Why pay for marketing fluff? We charge for sales.
Your agency's job is to drive sales, so why would you pay them if they don't? We pay for your account management, copywriting, creative development, and conversion rate optimization. You only pay for results.
Aligning goals.
Flat fee agencies are incentivised to give the minimum effort to keep their clients. What you get is a lot of marketing fluff (a set amount of uninspired work with minimum viable results). Percentage-of-Spend agencies are simply incentivised to spend your money. We bill on a percentage of the sales we generate (within your return on ad spend target range). Our incentive is to drive sales for you, and that is the whole pitch.
How we make percentage-of-sales work.
The Pocket of Opportunity
Over 25 years we've seen several huge opportunities open up in digital marketing. Sometimes they last years, sometimes months. We've found a new one, and we only take on brands that sit inside it. That is how we can afford to be paid on sales.
AI and the Google/Meta Algorithms
Google and Meta have invested hundreds of billions in AI, and the algorithms have become better at finding your customers and converting them. The best media buying is less about account structure and targeting and more about giving Google and Meta what they need to do that themselves. What they need is good advertising at each stage of the buying cycle. That is what we do best.
New Technology
We have moved large parts of our process to agentic AI. For example, to build a custom branded landing page for your website a year ago we would have used a designer, an HTML coder, and a developer, and that process took 3-5 weeks. We can now have a better version live on your site in about an hour.
A short list, on purpose.
Built for brands doing $20K to $500K a month.
We are a fit if
You sell direct on Shopify or similar.
You have consistent site sales already.
You want one partner across Google and Meta.
We are not a fit if
You are pre-revenue.
You do not sell on your website.
You want ads to fix a product that isn't selling yet.
Pay for results.
Tell us what you sell.
Send your store URL and any comments or questions. We will reply within 2 business days.